M.A. in Work-Related Behaviour with Customer Relationship Management
This M.A. in Work-Related Behaviour with Customer Relationship Management is designed to equip learners with the fundamentals of organisational, personnel and human resource psychology. There is a particular emphasis on building and maintaining strong customer relationships to develop a customer centred approach to driving organisational success. CRM is seen as a key metric in informing and evaluating business development and strategies.
Award Title: M.A. in Work Related Behaviour with Customer Relationship Management (QQI Level 9)
Duration: 1 Year (Full time) & 2 Years (Part Time)
Tuition Fees: €6,800 (Full Time(1 year)) €7,800(Part Time (2 years)). Non-EU/EAA Students: €14,000
Start Date: September 2024
Learners on this programme will study to lead and manage teams effectively and create a positive work environment with a strong focus on the relationship between employee and organisational behaviour and customer relationship management (CRM) strategies. Learners will learn to develop effective CRM strategies that resonate with different customer segments focusing on customer behaviour aiming to drive customer loyalty and satisfaction.
This MA in Work-Related Behaviour with Customer Relations Management aims to equip leaders and managers with the critical knowledge and skill to be able to understand the core dynamics of the approach, strategize and exploit CRM for innovation and growth in the contemporary organisation.
You’ll also develop your critical analytical skills and your understanding of the principles driving different research methods. By completing this qualification you’ll be able to source, select and review Work-Related Psychology research independently, evaluate its relevance for complex real life issue/cases, assess its validity and clearly communicate your findings to a range of audiences.
Who is this course for?
The M.A. in Work-Related Behaviour with Customer Relationship Management is designed for graduates of Psychology, business, humanities, health, or social science who wish to enhance their own professional leadership and management skills to become organisational behaviour specialists and visionary leaders who can drive change and innovation to become customer-centric leaders.
Exploring the depts of organisation and personnel behaviour with a strong focus on customer relationship management students will learn to leverage data insight, communication techniques and how to use innovative technologies to optimise customer experience and drive business growth.
The timetable has been structured to optimise the utilisation of hybrid learning. It thus allows the learner to access classes in person or online to allow for a better work/life/study balance.
This course can be taken over 1 year on a full-time basis or 2 years on a part-time basis.
Full time programme (0ver 1 year)
The full time programme can be taken as either a daytime (3 days per week) programme or an evening programme taught using blended learning technologies allowing students to attend class in person or via live online classes. Lectures occur 1 evening a week from 6pm-9pm and on approximately eight Saturdays per semester, 9:30am-4:30pm.
Part time programme (over 2 years)
The part time option allows students to complete their studies over two academic years, spreading the modules over 5 academic semesters and is delivered on a blended basis giving the students to attend class in person or via live online classes.
|Name of Module||Mandatory/ Elective||ECTS/ Credits|
|Principles of Work Psychology||M||10|
|Research Methodologies & Design||M||10|
|Personnel & Human Resources Psychology||M||10|
|Theoretical Perspectives on Customer Experiences||M||10|
|Customer Relationship Management||M||10|
Learners on the M.A. in Work-Related Behaviour with Customer Relationship Management programme are required to complete 90 ECTS (as outlined above) over the one academic year on the full time basis and over two year on a part time basis. For further details on module content please click on the individual module links above.
Students who wish to exit the MA in Work-Related Behaviour with Customer Relationship Management with the award of Post Graduate Diploma in Work Related Behaviour will complete all modules above with the exception of the Dissertation Module.
Who Awards My Qualification?
On successful completion of the programme, your qualification is awarded by Quality and Qualifications Ireland (QQI). QQI is one of the principal Irish awarding bodies for 3rd level education in Ireland and sets the standards for awards on the NFQ. Because this programme is both validated and awarded by QQI, the Award you receive is recognised in Ireland and internationally. See www.qqi.ie for further information.
Where Can I progress to on completion of the course?
On successful completion of the programme , learners will be qualified to access Level 10 Programmes on the National Framework of Qualifications (NFQ).
Entry Requirements & Selection Criteria
- The M.A. in Work-Related Behaviour with Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field.
- Applicants who wish to study for the M.A. in Work-Related Behaviour with Customer Relationship Management may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates.
- Those who have completed other relevant education programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submission of programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2)award at Level 8.
- The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.
- All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.
- International students will be free to apply, such applicants will have to provide evidence that they can satisfy the eligibility requirements for graduate membership of the Psychological Society of Ireland or the British Psychological Society as well as demonstrate they meet the visa requirements for study in Ireland.
- All applicants are required to be over 23 years of age.
- All applicants will be required to attend for interview to ascertain their suitability for the Programme.
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