Course Delivery

The timetable has been structured to optimise the utilisation of hybrid learning. It thus allows the learner to access classes in person or online to allow for a better work/life/study balance.

This course can be taken over 1 year on a full-time basis or 2 years on a part-time basis.

Full time programme (0ver 1 year)

The full time programme can be taken as either a daytime (3 days per week) programme or an evening programme taught using blended learning technologies allowing students to attend class in person or via live online classes. Lectures occur 1 evening a week from 6pm-9pm and on approximately eight Saturdays per semester, 9:30am-4:30pm.

Part time programme (over 2 years)

The part time option allows students to complete their studies over two academic years, spreading the modules over 5 academic semesters and is delivered on a blended basis giving the students to attend class in person or via live online classes.

Course Content

Learners on the M.A. in Work-Related Behaviour with Customer Relationship Management programme are required to complete 90 ECTS (as outlined above) over the one academic year on the full time basis and over two year on a part time basis. For further details on module content please click on the individual module links above.

Students who wish to exit the MA in Work-Related Behaviour with Customer Relationship Management with the award of Post Graduate Diploma in Work Related Behaviour will complete all modules above with the exception of the Dissertation Module.

Who Awards My Qualification?

On successful completion of the programme, your qualification is awarded by Quality and Qualifications Ireland (QQI). QQI is one of the principal Irish awarding bodies for 3rd level education in Ireland and sets the standards for awards on the NFQ. Because this programme is both validated and awarded by QQI, the Award you receive is recognised in Ireland and internationally. See www.qqi.ie for further information.

Where Can I progress to on completion of the course?

On successful completion of the programme , learners will be qualified  to access  Level 10 Programmes  on the National Framework of Qualifications (NFQ).

Entry Requirements & Selection Criteria

• The M.A. in Work-Related Behaviour with Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field.
• Applicants who wish to study for the M.A. in Work-Related Behaviour with Customer Relationship Management  may include Psychology graduates or may equally include graduates of other relevant disciplines such as business or humanities, health, or social science graduates.
• Those who have completed other relevant education programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submission of programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2)award at Level 8.
• The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.
• All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.
• International students will be free to apply, such applicants will have to provide evidence that they can satisfy the eligibility requirements for graduate membership of the Psychological Society of Ireland or the British Psychological Society as well as demonstrate they meet the visa requirements for study in Ireland.
• All applicants are required to be over 23 years of age.
• All applicants will be required to attend for interview to ascertain their suitability for the Programme.

Course Progression

The M.A. in Work-Related Behaviour with Customer Relationship Management will provide opportunities for graduates to enter or progress in a range of careers in management and leadership roles and will equip graduates with the knowledge become organisational behaviour specialists who can drive change and innovation other to become customer-centric leader.

Examples of such roles include.

• Human Resource Managers
• Training and Development Managers
• Sales Development Manager
• Sales Development representative
• Customer relationship manager
• Marketing Automation Manager.
• Marketing Automation Executive.
• CRM Executive.
• Direct Marketing Specialist.

Professional Accreditation of the Programme

The MA in Work Related Behaviour with Customer Relationship Management is designed to accommodate the educational needs of  graduates who meet the eligibility criteria for graduate membership of Association of Business Psychology, making graduates eligible for recognition and membership of the ABP as Business Psychologists. and who wish to add to their portfolio of qualifications.

This progrmme is offered on a full-time and part-time basis with a range of options around the payment of tuition fees,  with  monthly payment plans available to learners.

A central component of the ICHAS vision is the provision of flexible and affordable education for all.

• For details on international fees and bursaries available, please click here
• For details on Irish/EU fees and bursaries available please click here

Further information for international students can be found at international student 

Protection of Enrolled Learners’ Policy. All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.